Find More Buyers Who Look Exactly Like Your Best Clients.
Your best distributor, contractor, or retail accounts share patterns. Lookalike audiences let Meta find thousands more people just like them – but for B2B home improvement, the source data and setup have to be right. We build lookalikes that find real buyers, not random reach.
Broad Targeting Wastes Spend on People Who'll Never Buy.
Interest-based targeting only gets you so far in B2B. ‘People interested in home improvement’ includes millions of DIY hobbyists who’ll never place a wholesale order or book a remodel. You burn budget reaching the wrong audience.
Lookalike audiences solve this by modeling your actual best customers – their behaviors, demographics, and patterns – and finding more like them. The catch is data quality: weak or tiny source lists produce weak lookalikes. We build clean source audiences from your CRM and conversion data, then layer lookalikes for scale that still converts.
- Interest targeting reaches hobbyists, not real B2B buyers.
- You can't scale without quality dropping off a cliff.
- Your best-customer data isn't being used to find more like them.
- Source lists are messy or too small to model accurately.
- Audiences are too broad, so cost per qualified lead stays high.
What you gain
Find Your Next Best Clients
Reach thousands more people who mirror your highest-value accounts.
Less Wasted Spend
Stop paying to reach DIY browsers who'll never place an order.
Scale That Holds
Grow reach without watching lead quality collapse.
Data-Driven Targeting
Built on your real conversions, not guesses about interests.
what we do
Source Audience Building
Quality in, quality out.
- CRM and customer-list integration
- Conversion and value-based source audiences
- Data cleaning and segmentation
- Customer-match setup and matching
Lookalike Strategy
Modeled for B2B reach.
- Tiered lookalike percentages for reach vs precision
- Value-based lookalikes from top accounts
- Layered targeting with intent signals
- Exclusion of existing customers where needed
Testing & Refinement
Tuned by performance.
- Audience A/B testing
- Cost-per-qualified-lead analysis
- Source-audience refresh cadence
- Reporting on which audiences convert
100%
Home improvement & home products focus
35+
Product categories we optimize for
2
Search frontiers covered: Google + AI engines
Commercial-first
We target terms that convert, not vanity volume
Who We Serve
Manufacturers
Own your branded search results before a reseller or marketplace listing outranks you for your own product names.
Distributors
Turn a sprawling, under-optimized catalog into a ranking machine - we prioritize the SKUs and categories worth the effort first.
Wholesalers
Capture B2B buyers searching "wholesale" and "bulk" terms with content built for repeat, high-volume purchasers.
Store Fixture & Display Brands
Reach retailers and merchandisers through the specialized, lower-competition search terms they actually use.
Ready to Grow Your Social Presence?
- Current social media performance and profile optimization
- Content quality, branding, and posting consistency
- Audience engagement and growth opportunities
- Competitor content and positioning
Request a Free Social Media Audit!
What We Track & Optimize
Are you even indexed?
We track which pages Google can actually find and rank, and clear what's blocking the rest.
Are you ranking for money terms?
We monitor positions on commercial, buyer-intent keywords - not vanity volume.
Is your traffic converting?
Rankings mean nothing if pages don't turn visitors into inquiries. We track and lift conversion.
Are you in the AI answers?
We monitor whether ChatGPT, Gemini, and AI Overviews cite your brand for category searches.
Is your site fast enough?
Core Web Vitals and load speed, because slow pages lose rank and buyers.
Are competitors gaining?
We benchmark your share of search against the brands fighting you for the same buyers.
Our eCommerce SEO & GEO Workflow:
Transparent, Systematic & Results-Driven
01
SEO & GEO
We crawl your site, analyze your rankings, and benchmark competitors to find exactly where revenue is leaking and which fixes pay off fastest.
02
Prioritized Strategy
A sharp roadmap built around your margins and goals - which pages to fix first, which keywords to target, which content to build. No 40-page deck.
03
Execution
Our specialists do the work - technical fixes, on-page optimization, content, and GEO structuring - with clear reporting tied to rankings and traffic.
04
Optimize & Scale
We double down on the pages and terms gaining ground, expand into new keyword clusters, and compound your organic visibility month over month.
Evolve Data: Your Trusted eCommerce SEO & GEO Company
With over 25 years of experience, SAMM Data has helped countless eCommerce brands scale profitably and achieve their advertising goals. Whether you’re looking to build a long-term growth strategy or run high-impact seasonal PPC promotions, our experts bring together data-driven insights, advanced automation, and human-led optimization to deliver consistent results.
Built for One Industry
We only work with home improvement and home products brands. We know your buyers and keywords on day one.
SEO + GEO Together
We optimize for both traditional search and AI engines - most agencies still ignore the second.
Commercial-First Strategy
We chase revenue terms, not traffic vanity. Every keyword maps to a buyer ready to order.
Technical Depth
We fix the indexation, speed, and schema issues generalist agencies miss entirely.
Senior-Led Strategy
Strategy from category experts, not handed to a junior running a checklist.
Transparent Reporting
Rankings, traffic, and conversions in plain English, tied to revenue.
Let's have Your Questions Answered
01How big does my customer list need to be?
Bigger and cleaner is better, but we can build effective lookalikes from modest lists by combining them with conversion and value data.
02Does lookalike targeting really work for B2B?
Yes, when the source data reflects real buyers. It’s far more efficient than broad interest targeting for reaching decision-makers.
03Is my customer data safe?
Yes. Data is hashed and handled per Meta’s privacy requirements – used only to match and model, never exposed.
04How do you keep audiences fresh?
We refresh source lists on a regular cadence and rotate lookalike tiers so performance doesn’t decay over time.
Clone Your Best Customers - and Reach Thousands More.
We’ll turn your best-account data into high-performing lookalike audiences that scale your lead gen without wasting spend. Get a free audience strategy.
