Rank Where Amazon Buyers Actually Look - Page 1, Above the Fold.
Buried in Amazon Search = Invisible to Buyers.
Amazon’s algorithm rewards listings that match buyer intent and convert. Most home improvement listings are built once and forgotten – weak keyword coverage, low relevance, and conversion signals that tell Amazon to bury them. Meanwhile competitors who optimize relentlessly take the top spots and the organic sales that come with them.
We treat Amazon SEO as an ongoing discipline: deep keyword research for your category, backend and on-page relevance, and the conversion signals A10 uses to decide who ranks.
- Your products sit below page 1 for your main category terms.
- You're losing the Buy Box or relevance to optimized competitors.
- Listings aren't indexed for keywords buyers actually use.
- Backend keywords and attributes are empty or wrong.
- Organic sales are flat while ad spend keeps rising to compensate.
What you gain
Page-1 Visibility
We move priority ASINs into the positions where buyers actually shop and click.
Full Keyword Coverage
Indexed for the commercial and long-tail terms your category buyers search - front and backend.
Less Dependence on Ads
Strong organic rank means you stop overspending on PPC just to stay visible.
Conversion-Driven Rank
We improve the signals A10 rewards, so rankings hold instead of slipping.
what we do
Keyword Research & Indexing
Built on your category, not guesswork.
- Helium 10–driven keyword discovery
- Competitor keyword gap analysis
- Backend search-term optimization
- Indexation checks to confirm coverage
On-Listing Relevance
Every field working for rank.
- Title and bullet keyword placement
- Attribute and category-node accuracy
- Subject matter and search-term fields
- A+ content reinforcing relevance
Conversion Signal Optimization
Rank that holds because listings convert.
- Image and main-image testing
- Review and rating strategy
- Price and offer competitiveness checks
- Ongoing rank tracking and adjustment
100%
Home improvement & home products focus
35+
Product categories we optimize for
2
Search frontiers covered: Google + AI engines
Commercial-first
We target terms that convert, not vanity volume
Who We Serve
Manufacturers
Own your branded search results before a reseller or marketplace listing outranks you for your own product names.
Distributors
Turn a sprawling, under-optimized catalog into a ranking machine - we prioritize the SKUs and categories worth the effort first.
Wholesalers
Capture B2B buyers searching "wholesale" and "bulk" terms with content built for repeat, high-volume purchasers.
Store Fixture & Display Brands
Reach retailers and merchandisers through the specialized, lower-competition search terms they actually use.
Ready to Grow Your Social Presence?
- Current social media performance and profile optimization
- Content quality, branding, and posting consistency
- Audience engagement and growth opportunities
- Competitor content and positioning
Request a Free Social Media Audit!
What We Track & Optimize
Are you even indexed?
We track which pages Google can actually find and rank, and clear what's blocking the rest.
Are you ranking for money terms?
We monitor positions on commercial, buyer-intent keywords - not vanity volume.
Is your traffic converting?
Rankings mean nothing if pages don't turn visitors into inquiries. We track and lift conversion.
Are you in the AI answers?
We monitor whether ChatGPT, Gemini, and AI Overviews cite your brand for category searches.
Is your site fast enough?
Core Web Vitals and load speed, because slow pages lose rank and buyers.
Are competitors gaining?
We benchmark your share of search against the brands fighting you for the same buyers.
Our eCommerce SEO & GEO Workflow:
Transparent, Systematic & Results-Driven
01
SEO & GEO
We crawl your site, analyze your rankings, and benchmark competitors to find exactly where revenue is leaking and which fixes pay off fastest.
02
Prioritized Strategy
A sharp roadmap built around your margins and goals - which pages to fix first, which keywords to target, which content to build. No 40-page deck.
03
Execution
Our specialists do the work - technical fixes, on-page optimization, content, and GEO structuring - with clear reporting tied to rankings and traffic.
04
Optimize & Scale
We double down on the pages and terms gaining ground, expand into new keyword clusters, and compound your organic visibility month over month.
Evolve Data: Your Trusted eCommerce SEO & GEO Company
With over 25 years of experience, SAMM Data has helped countless eCommerce brands scale profitably and achieve their advertising goals. Whether you’re looking to build a long-term growth strategy or run high-impact seasonal PPC promotions, our experts bring together data-driven insights, advanced automation, and human-led optimization to deliver consistent results.
Built for One Industry
We only work with home improvement and home products brands. We know your buyers and keywords on day one.
SEO + GEO Together
We optimize for both traditional search and AI engines - most agencies still ignore the second.
Commercial-First Strategy
We chase revenue terms, not traffic vanity. Every keyword maps to a buyer ready to order.
Technical Depth
We fix the indexation, speed, and schema issues generalist agencies miss entirely.
Senior-Led Strategy
Strategy from category experts, not handed to a junior running a checklist.
Transparent Reporting
Rankings, traffic, and conversions in plain English, tied to revenue.
Let's have Your Questions Answered
01What's the A10 algorithm and does it matter?
A10 is Amazon’s current ranking system. It weighs relevance, conversion, and sales velocity heavily – so ranking is about more than keywords. We optimize all the signals it rewards.
02How long until rankings improve?
Indexing and relevance fixes can move things within weeks; sustained page-1 positions build as conversion and velocity signals accumulate over the following months.
03Do I need PPC too?
Strong organic SEO reduces how much you must spend on ads to stay visible. The two work together – we’ll show you the right balance for your category.
04Do you use Helium 10 or similar tools?
Yes. We use Helium 10–based competitive intelligence to find the keywords and gaps worth targeting, then optimize against real data, not assumptions.
If You're Not on Page 1, Your Competitor Is Taking Your Sales.
Send us your ASINs and we’ll show you exactly where you rank, what’s holding you back, and the fastest path to the top of search.
