Listings That Convert. Ad Spend That Pays You Back.
Most home improvement brands lose money two ways: listings that don’t convert the traffic they already get, and PPC budget bleeding into clicks that never order. We fix both – so every visit and every dollar works harder.
You're Paying for Traffic Your Listings Throw Away.
On Amazon, Walmart, and every marketplace, ranking and ads feed each other – a poorly built listing burns ad budget and kills organic rank at the same time. Yet most brands run PPC on listings that aren’t ready to convert, then blame the ads when ACoS climbs.
We build listings engineered to convert bulk and B2B buyers, then run PPC that protects your branded terms, defends against competitors, and scales the keywords that actually return orders – not impressions.
- Your ACoS keeps climbing while sales stay flat.
- You can't tell which campaigns make money and which just spend it.
- A big share of spend goes to search terms that never convert.
- Competitors outrank you on your own brand and category terms.
- Listings have weak titles, thin bullets, and no A+ - so paid clicks bounce.
What You Gain with Our Marketplace Listing & PPC
Conversion-Ready Listings
Titles, bullets, images, and A+ content rebuilt so the traffic you pay for actually turns into orders.
Lower Wasted Spend
We cut the non-converting search terms and match-type leaks draining your budget - often the fastest ROI win.
Profit-First Campaign Structure
Branded defense, competitor conquesting, and scaling campaigns separated so you can see and control what each does.
Reporting Tied to Orders
ACoS, TACoS, and conversion in plain English - mapped to revenue, not a dashboard nobody opens.
Complete Marketplace Listing & PPC That Drives Growth
Listing Optimization
We make every listing earn its rank and its clicks.
- Keyword-rich titles and benefit-led bullets
- A+ / enhanced content that answers buyer objections
- Image and infographic strategy that lifts conversion
- Backend keyword and attribute cleanup
PPC Audit & Restructure
We find the leaks first, then rebuild around profit.
- Search-term and match-type waste analysis
- Campaign architecture by intent and margin
- Bid and budget reallocation to winning terms
- Negative keyword sculpting
Ongoing Management & Scaling
Continuous testing, not set-and-forget.
- Weekly optimization and bid management
- New keyword cluster expansion
- Competitor and share-of-voice monitoring
- Plain-English performance reporting
100%
Home improvement & home products focus
35+
Product categories we optimize for
2
Search frontiers covered: Google + AI engines
Commercial-first
We target terms that convert, not vanity volume
Who We Serve
Manufacturers
Own your branded search results before a reseller or marketplace listing outranks you for your own product names.
Distributors
Turn a sprawling, under-optimized catalog into a ranking machine - we prioritize the SKUs and categories worth the effort first.
Wholesalers
Capture B2B buyers searching "wholesale" and "bulk" terms with content built for repeat, high-volume purchasers.
Store Fixture & Display Brands
Reach retailers and merchandisers through the specialized, lower-competition search terms they actually use.
Struggling to Grow on Online Marketplaces?
What we analyze:
- Product listing quality and optimization
- Pricing, promotions, and competitor positioning
- Account health and policy compliance
- Inventory, fulfillment, and advertising performance
A customized action plan highlighting your biggest growth opportunities, performance gaps, and the highest-impact improvements to increase visibility, conversions, and marketplace revenue.
Request a Free Audit!
What We Track & Optimize
Are you even indexed?
We track which pages Google can actually find and rank, and clear what's blocking the rest.
Are you ranking for money terms?
We monitor positions on commercial, buyer-intent keywords - not vanity volume.
Is your traffic converting?
Rankings mean nothing if pages don't turn visitors into inquiries. We track and lift conversion.
Are you in the AI answers?
We monitor whether ChatGPT, Gemini, and AI Overviews cite your brand for category searches.
Is your site fast enough?
Core Web Vitals and load speed, because slow pages lose rank and buyers.
Are competitors gaining?
We benchmark your share of search against the brands fighting you for the same buyers.
Our eCommerce SEO & GEO Workflow:
Transparent, Systematic & Results-Driven
01
SEO & GEO
We crawl your site, analyze your rankings, and benchmark competitors to find exactly where revenue is leaking and which fixes pay off fastest.
02
Prioritized Strategy
A sharp roadmap built around your margins and goals - which pages to fix first, which keywords to target, which content to build. No 40-page deck.
03
Execution
Our specialists do the work - technical fixes, on-page optimization, content, and GEO structuring - with clear reporting tied to rankings and traffic.
04
Optimize & Scale
We double down on the pages and terms gaining ground, expand into new keyword clusters, and compound your organic visibility month over month.
Evolve Data: Your Trusted eCommerce SEO & GEO Company
With over 25 years of experience, SAMM Data has helped countless eCommerce brands scale profitably and achieve their advertising goals. Whether you’re looking to build a long-term growth strategy or run high-impact seasonal PPC promotions, our experts bring together data-driven insights, advanced automation, and human-led optimization to deliver consistent results.
Built for One Industry
We only work with home improvement and home products brands. We know your buyers and keywords on day one.
SEO + GEO Together
We optimize for both traditional search and AI engines - most agencies still ignore the second.
Commercial-First Strategy
We chase revenue terms, not traffic vanity. Every keyword maps to a buyer ready to order.
Technical Depth
We fix the indexation, speed, and schema issues generalist agencies miss entirely.
Senior-Led Strategy
Strategy from category experts, not handed to a junior running a checklist.
Transparent Reporting
Rankings, traffic, and conversions in plain English, tied to revenue.
Let's have Your Questions Answered
01Which marketplaces do you cover?
Amazon, Walmart, eBay, Etsy, and Wayfair – the platforms where home improvement buyers actually purchase. We tailor listing and PPC tactics to each one’s algorithm.
02Do I need both listing work and PPC?
They reinforce each other. Running ads to weak listings wastes money; great listings without ads cap your ceiling. We sequence whichever delivers the fastest return for your account first.
03How fast can you cut wasted spend?
Search-term and match-type cleanup usually shows within the first few billing cycles. Listing-driven conversion lifts compound over the following weeks.
04Will I keep control of my ad budget?
Always. You set the budget and targets; we manage execution with full transparency on where every dollar goes.
Stop Funding Clicks That Never Order.
Send us your account and we’ll show you exactly where spend is leaking and which listings are throwing away the traffic you already pay for.
