One Campaign Across All of Google - Tuned to Bring You Leads.
Performance Max runs across Search, Maps, YouTube, Display, and Gmail from a single campaign. Done wrong, it burns budget on junk. Done right, with the correct lead signals and exclusions, it becomes one of your most efficient lead sources. We build it the right way.
PMax Will Happily Spend Your Budget on the Wrong Goal.
Performance Max is powerful because Google’s AI optimizes across every channel automatically. That’s also the danger: feed it weak conversion signals and it optimizes for cheap clicks, junk form-fills, and brand searches you’d have won anyway.
For lead generation specifically, the setup has to tell the algorithm what a good lead actually is – and what to ignore. We configure conversion values, audience signals, asset groups, and brand exclusions so PMax chases qualified inquiries, not vanity conversions.
We optimize your listings for Walmart’s algorithm specifically: content quality scores, attributes, fulfillment signals, and the keywords your buyers use on Walmart.
- PMax spends on low-quality leads because the goal is set wrong.
- Lead quality is all over the place with no value signals.
- You can't see which channel or asset is actually working.
- The campaign runs on autopilot with nobody steering it.
- Budget leaks into branded searches you'd win organically.
What You Gain with Performance Max
Reach high-intent prospects across Google, generate more qualified leads, and improve campaign efficiency with smarter Performance Max strategies.
Full-Funnel Reach
One campaign reaches buyers across Search, YouTube, Maps, Display, and Gmail.
Quality-Weighted Leads
Conversion values teach the AI to chase real inquiries, not cheap form-fills.
Smarter Spend
Brand exclusions and signals stop budget waste and focus on net-new leads.
What We Do for Performance Max Lead Generation
We build and optimize Performance Max campaigns that expand reach, improve lead quality, and drive more conversions across Google’s channels.
Campaign Architecture
Set up to win, not to leak.
- Lead-focused conversion goals and values
- Audience signals from your best customers
- Asset groups by service or product line
- Brand and irrelevant-traffic exclusions
Creative & Signals
Feed the AI the right inputs.
- Headlines, descriptions, and image assets
- Video assets for YouTube placement
- First-party data and customer-match signals
- Landing-page alignment for each asset group
Control & Optimization
We keep the autopilot honest.
- Lead-quality monitoring and feedback loops
- Search-term insights and exclusions
- Budget and target-CPA management
- Reporting that breaks down real performance
Lead Quality Optimization
Turn more clicks into qualified leads.
- Audience signal refinement
- Conversion goal optimization
- Lead quality tracking
- Performance-based adjustments
100%
Home improvement & home products focus
35+
Product categories we optimize for
2
Search frontiers covered: Google + AI engines
Commercial-first
We target terms that convert, not vanity volume
Who We Serve
Manufacturers
Own your branded search results before a reseller or marketplace listing outranks you for your own product names.
Distributors
Turn a sprawling, under-optimized catalog into a ranking machine - we prioritize the SKUs and categories worth the effort first.
Wholesalers
Capture B2B buyers searching "wholesale" and "bulk" terms with content built for repeat, high-volume purchasers.
Store Fixture & Display Brands
Reach retailers and merchandisers through the specialized, lower-competition search terms they actually use.
Ready to Generate More Leads with Performance Max?
A strong Performance Max strategy helps your business reach potential customers across Google’s channels while maximizing conversion opportunities. Our free audit identifies ways to improve targeting, lead quality, and campaign efficiency.
- Campaign structure and conversion goals
- Audience signals and asset performance
- Lead quality and conversion tracking
- Budget efficiency and growth opportunities
A personalized Performance Max action plan highlighting opportunities to improve targeting, strengthen campaign assets, generate higher-quality leads, and maximize return on ad spend.
Request a Free Performance Max Audit!
What We Track & Optimize
Are you even indexed?
We track which pages Google can actually find and rank, and clear what's blocking the rest.
Are you ranking for money terms?
We monitor positions on commercial, buyer-intent keywords - not vanity volume.
Is your traffic converting?
Rankings mean nothing if pages don't turn visitors into inquiries. We track and lift conversion.
Are you in the AI answers?
We monitor whether ChatGPT, Gemini, and AI Overviews cite your brand for category searches.
Is your site fast enough?
Core Web Vitals and load speed, because slow pages lose rank and buyers.
Are competitors gaining?
We benchmark your share of search against the brands fighting you for the same buyers.
Our eCommerce SEO & GEO Workflow:
Transparent, Systematic & Results-Driven
01
SEO & GEO
We crawl your site, analyze your rankings, and benchmark competitors to find exactly where revenue is leaking and which fixes pay off fastest.
02
Prioritized Strategy
A sharp roadmap built around your margins and goals - which pages to fix first, which keywords to target, which content to build. No 40-page deck.
03
Execution
Our specialists do the work - technical fixes, on-page optimization, content, and GEO structuring - with clear reporting tied to rankings and traffic.
04
Optimize & Scale
We double down on the pages and terms gaining ground, expand into new keyword clusters, and compound your organic visibility month over month.
Evolve Data: Your Trusted eCommerce SEO & GEO Company
With over 25 years of experience, SAMM Data has helped countless eCommerce brands scale profitably and achieve their advertising goals. Whether you’re looking to build a long-term growth strategy or run high-impact seasonal PPC promotions, our experts bring together data-driven insights, advanced automation, and human-led optimization to deliver consistent results.
Built for One Industry
We only work with home improvement and home products brands. We know your buyers and keywords on day one.
SEO + GEO Together
We optimize for both traditional search and AI engines - most agencies still ignore the second.
Commercial-First Strategy
We chase revenue terms, not traffic vanity. Every keyword maps to a buyer ready to order.
Technical Depth
We fix the indexation, speed, and schema issues generalist agencies miss entirely.
Senior-Led Strategy
Strategy from category experts, not handed to a junior running a checklist.
Transparent Reporting
Rankings, traffic, and conversions in plain English, tied to revenue.
Let's have Your Questions Answered
01Isn't PMax just a black box?
It’s automated, but not uncontrollable. Conversion values, audience signals, and exclusions are how we steer it toward qualified leads instead of junk.
02How is this different from Search ads?
Search targets typed queries only. PMax also reaches buyers on YouTube, Display, Maps, and Gmail – useful for filling the funnel beyond active searchers.
03Will it cannibalize my Search campaigns?
Not when set up correctly. We use exclusions and structure so PMax complements Search rather than competing with it for the same clicks.
04How do you keep lead quality high?
By feeding the algorithm value-weighted conversions and your best-customer data, then continuously reviewing and excluding low-quality sources.
Put Google's AI to Work - Pointed at Real Leads.
We’ll build a Performance Max campaign tuned for qualified lead generation, with the signals and guardrails that keep your budget honest. Get a free PMax plan.
