CastleGate Management That Wins Fast Delivery - and the Rank It Brings.
Wayfair’s CastleGate fulfillment boosts delivery speed, badges, and visibility – but stockouts and fees can sink the benefit. We manage your CastleGate inventory so it lifts sales instead of costs.
CastleGate Is a Visibility Lever - If Inventory Is Managed.
CastleGate, Wayfair’s fulfillment network, earns faster delivery promises and badges that lift placement and conversion. But the familiar fulfillment traps apply: stockouts that cost the badge and rank, storage fees on slow movers, and SKUs that don’t fit the economics.
We manage CastleGate like the supply-chain operation it is – demand-based replenishment, fee control, and clear decisions on what to fulfill through CastleGate versus dropship or your own logistics.
- Stockouts are costing you fast-delivery badges and rank.
- Inbound shipments cause delays and errors.
- Storage fees pile up on slow-moving SKUs.
- No one is forecasting replenishment to demand.
- You're unsure which products belong in CastleGate.
What You Gain with Expert CastleGate Management
Improve delivery speed, reduce stockout risks, control fulfillment costs, and strengthen customer satisfaction with smarter CastleGate operations.
Faster Delivery Badges
In-stock CastleGate items win the speed badges that lift visibility and conversion.
Controlled Fees
Storage and fulfillment costs actively managed down.
Smart SKU Placement
Each product fulfilled where it's most profitable.
What We Do for CastleGate Management
We manage inventory planning, inbound operations, fulfillment performance, and cost efficiency to keep your Wayfair business stocked, competitive, and ready to scale. improve product visibility, reduce wasted ad spend, and drive more profitable marketplace sales.
Inventory & Replenishment
Driven by demand.
- Replenishment forecasting and timing
- Seasonality and demand planning
- Stockout-risk monitoring
- Aged-inventory cleanup
Fee & Profitability Control
Margin protected per unit.
- Storage and fulfillment fee management
- CastleGate vs. dropship analysis
- Inbound shipment optimization
- Profitability tracking by SKU
Operations
Running smoothly.
- Inbound and prep coordination
- Delivery-badge and placement monitoring
- Discrepancy and case handling
- Coordination with listings and SEO
Fulfillment Performance Insights
Turn logistics data into smarter decisions.
- SKU-level performance analysis
- Inventory flow monitoring
- Stockout risk identification
- Fulfillment opportunity tracking
100%
Home improvement & home products focus
35+
Product categories we optimize for
2
Search frontiers covered: Google + AI engines
Commercial-first
We target terms that convert, not vanity volume
Who We Serve
Manufacturers
Own your branded search results before a reseller or marketplace listing outranks you for your own product names.
Distributors
Turn a sprawling, under-optimized catalog into a ranking machine - we prioritize the SKUs and categories worth the effort first.
Wholesalers
Capture B2B buyers searching "wholesale" and "bulk" terms with content built for repeat, high-volume purchasers.
Store Fixture & Display Brands
Reach retailers and merchandisers through the specialized, lower-competition search terms they actually use.
Ready to Improve Your CastleGate Performance?
- Inventory levels and stockout risks
- Inbound shipment and replenishment efficiency
- Storage and fulfillment cost performance
- SKU-level profitability and operational gaps
A personalized CastleGate action plan highlighting opportunities to improve replenishment, reduce avoidable costs, strengthen fulfillment performance, and support profitable growth across Wayfair.
Request a Free CastleGate Audit!
What We Track & Optimize
Are you even indexed?
We track which pages Google can actually find and rank, and clear what's blocking the rest.
Are you ranking for money terms?
We monitor positions on commercial, buyer-intent keywords - not vanity volume.
Is your traffic converting?
Rankings mean nothing if pages don't turn visitors into inquiries. We track and lift conversion.
Are you in the AI answers?
We monitor whether ChatGPT, Gemini, and AI Overviews cite your brand for category searches.
Is your site fast enough?
Core Web Vitals and load speed, because slow pages lose rank and buyers.
Are competitors gaining?
We benchmark your share of search against the brands fighting you for the same buyers.
Our eCommerce SEO & GEO Workflow:
Transparent, Systematic & Results-Driven
01
SEO & GEO
We crawl your site, analyze your rankings, and benchmark competitors to find exactly where revenue is leaking and which fixes pay off fastest.
02
Prioritized Strategy
A sharp roadmap built around your margins and goals - which pages to fix first, which keywords to target, which content to build. No 40-page deck.
03
Execution
Our specialists do the work - technical fixes, on-page optimization, content, and GEO structuring - with clear reporting tied to rankings and traffic.
04
Optimize & Scale
We double down on the pages and terms gaining ground, expand into new keyword clusters, and compound your organic visibility month over month.
Evolve Data: Your Trusted eCommerce SEO & GEO Company
With over 25 years of experience, SAMM Data has helped countless eCommerce brands scale profitably and achieve their advertising goals. Whether you’re looking to build a long-term growth strategy or run high-impact seasonal PPC promotions, our experts bring together data-driven insights, advanced automation, and human-led optimization to deliver consistent results.
Built for One Industry
We only work with home improvement and home products brands. We know your buyers and keywords on day one.
SEO + GEO Together
We optimize for both traditional search and AI engines - most agencies still ignore the second.
Commercial-First Strategy
We chase revenue terms, not traffic vanity. Every keyword maps to a buyer ready to order.
Technical Depth
We fix the indexation, speed, and schema issues generalist agencies miss entirely.
Senior-Led Strategy
Strategy from category experts, not handed to a junior running a checklist.
Transparent Reporting
Rankings, traffic, and conversions in plain English, tied to revenue.
Let's have Your Questions Answered
01Does CastleGate improve rankings?
It supports them. Faster delivery promises and badges lift visibility and conversion, which feed placement. In-stock reliability is essential to the benefit.
02Should all my SKUs be in CastleGate?
No. Bulky or slow movers can lose money. We analyze each SKU and place it where it’s most profitable.
03Can you reduce CastleGate storage fees?
Often, yes – by clearing aged inventory, timing replenishment to demand, and right-sizing what sits in the network.
04Do you handle inbound logistics?
Yes. We coordinate inbound planning and shipments to reduce delays, errors, and cost.
Make CastleGate Lift Your Rank - Not Your Costs.
Let’s review your CastleGate setup, find the fee and stockout risks, and manage it as the visibility lever it should be.
