Walmart Connect Ads That Capture Cheap Clicks Before Competitors Do.
Walmart Connect still has lower CPCs than Amazon for many home improvement categories. We build campaigns that grab that low-cost traffic and turn it into profitable, scalable sales.
An Underused Ad Platform Is a Missed Margin Opportunity.
Walmart Connect rewards early, disciplined advertisers with lower costs and less competition for placements. But left unmanaged – broad targeting, no negatives, flat bids – it leaks budget just like any other platform. Most brands either ignore Connect or run it on autopilot.
We structure Walmart Connect campaigns by intent and margin, defend your branded terms, conquest competitors, and scale the keywords that return orders.
- You're not running Walmart Connect at all - leaving cheap traffic on the table.
- Branded terms are undefended.
- Campaigns run on autopilot with rising costs.
- You can't tell which campaigns are profitable.
- Spend goes to non-converting search terms.
What you gain
Lower-Cost Traffic
Capture Walmart's still-cheaper clicks before competition drives costs up.
Profit-First Structure
Campaigns split by intent and margin so you control performance.
Branded Defense
Protect your brand terms from competitors bidding on them.
Clear ROAS Reporting
What you spent, what it returned, and what we're scaling.
what we do
Campaign Build & Structure
Architecture that scales profitably.
- Sponsored Products setup by intent
- Keyword and category targeting
- Branded-defense and conquest campaigns
- Negative keyword sculpting
Active Management
Bids and budgets driven by data.
- Bid and budget optimization
- Search-term harvesting and pruning
- Placement and dayparting adjustments
- Winning keyword expansion
Strategy & Reporting
Spend tied to goals.
- ROAS / ACoS target setting
- Launch and ranking-support campaigns
- Competitor monitoring
- Plain-English reporting
100%
Home improvement & home products focus
35+
Product categories we optimize for
2
Search frontiers covered: Google + AI engines
Commercial-first
We target terms that convert, not vanity volume
Who We Serve
Manufacturers
Own your branded search results before a reseller or marketplace listing outranks you for your own product names.
Distributors
Turn a sprawling, under-optimized catalog into a ranking machine - we prioritize the SKUs and categories worth the effort first.
Wholesalers
Capture B2B buyers searching "wholesale" and "bulk" terms with content built for repeat, high-volume purchasers.
Store Fixture & Display Brands
Reach retailers and merchandisers through the specialized, lower-competition search terms they actually use.
Ready to Grow Your Social Presence?
- Current social media performance and profile optimization
- Content quality, branding, and posting consistency
- Audience engagement and growth opportunities
- Competitor content and positioning
Request a Free Social Media Audit!
What We Track & Optimize
Are you even indexed?
We track which pages Google can actually find and rank, and clear what's blocking the rest.
Are you ranking for money terms?
We monitor positions on commercial, buyer-intent keywords - not vanity volume.
Is your traffic converting?
Rankings mean nothing if pages don't turn visitors into inquiries. We track and lift conversion.
Are you in the AI answers?
We monitor whether ChatGPT, Gemini, and AI Overviews cite your brand for category searches.
Is your site fast enough?
Core Web Vitals and load speed, because slow pages lose rank and buyers.
Are competitors gaining?
We benchmark your share of search against the brands fighting you for the same buyers.
Our eCommerce SEO & GEO Workflow:
Transparent, Systematic & Results-Driven
01
SEO & GEO
We crawl your site, analyze your rankings, and benchmark competitors to find exactly where revenue is leaking and which fixes pay off fastest.
02
Prioritized Strategy
A sharp roadmap built around your margins and goals - which pages to fix first, which keywords to target, which content to build. No 40-page deck.
03
Execution
Our specialists do the work - technical fixes, on-page optimization, content, and GEO structuring - with clear reporting tied to rankings and traffic.
04
Optimize & Scale
We double down on the pages and terms gaining ground, expand into new keyword clusters, and compound your organic visibility month over month.
Evolve Data: Your Trusted eCommerce SEO & GEO Company
With over 25 years of experience, SAMM Data has helped countless eCommerce brands scale profitably and achieve their advertising goals. Whether you’re looking to build a long-term growth strategy or run high-impact seasonal PPC promotions, our experts bring together data-driven insights, advanced automation, and human-led optimization to deliver consistent results.
Built for One Industry
We only work with home improvement and home products brands. We know your buyers and keywords on day one.
SEO + GEO Together
We optimize for both traditional search and AI engines - most agencies still ignore the second.
Commercial-First Strategy
We chase revenue terms, not traffic vanity. Every keyword maps to a buyer ready to order.
Technical Depth
We fix the indexation, speed, and schema issues generalist agencies miss entirely.
Senior-Led Strategy
Strategy from category experts, not handed to a junior running a checklist.
Transparent Reporting
Rankings, traffic, and conversions in plain English, tied to revenue.
Let's have Your Questions Answered
01Is Walmart Connect cheaper than Amazon PPC?
For many home improvement categories, yes – lower competition often means lower CPCs and better returns. The advantage is biggest for brands that start before the category fills up.
02Do I need to be on WFS to advertise?
No, but fulfillment and delivery speed influence performance. We factor your fulfillment setup into the strategy.
03How do you prevent wasted spend?
Tight campaign structure, aggressive search-term management, and negative keywords – the same discipline that controls waste on any platform, applied to Connect.
04What return can I expect?
It varies by category and margin. We set realistic ROAS targets up front and optimize toward them with full transparency.
Grab Walmart's Cheap Clicks Before the Competition Does.
Let’s review your Walmart account and build a Connect Ads plan that captures low-cost traffic and scales profitably.
