Capture the Lead Before They Ever Leave Google.
Every extra click between interest and contact loses you leads. Lead form extensions let buyers submit their details right inside your Google ad – no landing page, no drop-off. We set them up to fill your pipeline with ready-to-talk prospects.
Every Click Between Ad and Form Bleeds Leads.
The classic path – see ad, click, wait for a page to load, find the form, fill it out – loses interested people at every step. On mobile, where most home improvement searches happen, that drop-off is brutal.
Lead form extensions collapse that journey into one tap. The prospect submits name, phone, and project details without ever leaving the search result. We configure the forms, qualifying questions, and lead delivery so you get usable inquiries instantly – not half-finished page visits.
- Mobile users tap your ad but abandon the slow landing page.
- Leads arrive with no project detail, so they're hard to qualify.
- Your form sits below the fold where nobody scrolls.
- There's no instant follow-up while the buyer is still interested.
- You're paying for clicks that never become contacts.
What you gain
Leads, Not Just Clicks
Campaigns built around call and form conversions - the metrics that actually grow revenue.
Right Buyer, Right Moment
We target the high-intent, ready-to-act searches and filter out the time-wasters.
Every Dollar Tracked
Full conversion tracking so you see cost per lead, not vanity click counts.
Lower Cost Per Lead
Tighter targeting and better landing pages mean you pay less for each real inquiry.
what we do
Keyword & Intent Strategy
We bid where the money is.
- High-intent commercial keyword research
- Negative keyword lists to kill wasted spend
- Match-type structure that controls reach
- Competitor and local search-gap analysis
Conversion-Built Campaigns
Structured to produce leads, not impressions.
- Tight ad groups with relevant ad copy
- Call extensions and lead-focused assets
- Landing pages aligned to each search
- A/B testing on headlines and offers
Tracking & Optimization
We manage to cost-per-lead, weekly.
- Call and form conversion tracking setup
- Bid and budget optimization by performance
- Search-term audits to refine targeting
- Clear monthly reporting on real leads
100%
Home improvement & home products focus
35+
Product categories we optimize for
2
Search frontiers covered: Google + AI engines
Commercial-first
We target terms that convert, not vanity volume
Who We Serve
Manufacturers
Own your branded search results before a reseller or marketplace listing outranks you for your own product names.
Distributors
Turn a sprawling, under-optimized catalog into a ranking machine - we prioritize the SKUs and categories worth the effort first.
Wholesalers
Capture B2B buyers searching "wholesale" and "bulk" terms with content built for repeat, high-volume purchasers.
Store Fixture & Display Brands
Reach retailers and merchandisers through the specialized, lower-competition search terms they actually use.
Ready to Grow Your Social Presence?
- Current social media performance and profile optimization
- Content quality, branding, and posting consistency
- Audience engagement and growth opportunities
- Competitor content and positioning
Request a Free Social Media Audit!
What We Track & Optimize
Are you even indexed?
We track which pages Google can actually find and rank, and clear what's blocking the rest.
Are you ranking for money terms?
We monitor positions on commercial, buyer-intent keywords - not vanity volume.
Is your traffic converting?
Rankings mean nothing if pages don't turn visitors into inquiries. We track and lift conversion.
Are you in the AI answers?
We monitor whether ChatGPT, Gemini, and AI Overviews cite your brand for category searches.
Is your site fast enough?
Core Web Vitals and load speed, because slow pages lose rank and buyers.
Are competitors gaining?
We benchmark your share of search against the brands fighting you for the same buyers.
Our eCommerce SEO & GEO Workflow:
Transparent, Systematic & Results-Driven
01
SEO & GEO
We crawl your site, analyze your rankings, and benchmark competitors to find exactly where revenue is leaking and which fixes pay off fastest.
02
Prioritized Strategy
A sharp roadmap built around your margins and goals - which pages to fix first, which keywords to target, which content to build. No 40-page deck.
03
Execution
Our specialists do the work - technical fixes, on-page optimization, content, and GEO structuring - with clear reporting tied to rankings and traffic.
04
Optimize & Scale
We double down on the pages and terms gaining ground, expand into new keyword clusters, and compound your organic visibility month over month.
Evolve Data: Your Trusted eCommerce SEO & GEO Company
With over 25 years of experience, SAMM Data has helped countless eCommerce brands scale profitably and achieve their advertising goals. Whether you’re looking to build a long-term growth strategy or run high-impact seasonal PPC promotions, our experts bring together data-driven insights, advanced automation, and human-led optimization to deliver consistent results.
Built for One Industry
We only work with home improvement and home products brands. We know your buyers and keywords on day one.
SEO + GEO Together
We optimize for both traditional search and AI engines - most agencies still ignore the second.
Commercial-First Strategy
We chase revenue terms, not traffic vanity. Every keyword maps to a buyer ready to order.
Technical Depth
We fix the indexation, speed, and schema issues generalist agencies miss entirely.
Senior-Led Strategy
Strategy from category experts, not handed to a junior running a checklist.
Transparent Reporting
Rankings, traffic, and conversions in plain English, tied to revenue.
Let's have Your Questions Answered
01How fast can we start getting leads?
Search ads can generate leads within days of launch once tracking and landing pages are in place – it’s the fastest paid lead channel available.
02What's a realistic budget to start?
It depends on your market and keyword costs, but we build plans that prove the channel at a controlled budget before scaling spend.
03Do you handle the landing pages too?
Yes. Sending paid clicks to your homepage wastes money – we build or recommend conversion pages mapped to each campaign.
04How will I know it's working?
You’ll see tracked leads, cost per lead, and which keywords drive them – not just clicks and impressions.
Your Buyers Are Searching Today. Be the Result They Click.
Get a free Google Search Ads plan showing the keywords your buyers use, your cost-per-lead potential, and exactly how we’d turn searches into booked inquiries.
