Rank Higher in Wayfair Search and Category Browse.
Cassini Plays by Its Own Rules - and Buries Listings That Ignore Them.
Wayfair buyers browse categories and search, then sort by relevance and popularity. The algorithm favors complete, high-converting listings with strong reviews and competitive positioning – so under-optimized products languish on later pages no one reaches.
We optimize your listings for Wayfair’s ranking and sorting signals: data completeness, relevance, conversion, and the review and pricing factors that lift placement.
- Your products sort to the back of category browse.
- Low conversion or reviews drag placement down.
- You don't appear for relevant Wayfair searches.
- Competitors with worse products outrank you.
- Listing data is incomplete, hurting relevance.
What you gain
Higher Browse Placement
Products that sort toward the front of category browse where buyers look.
Search Visibility
Listings optimized for the relevance signals Wayfair ranks on.
Conversion-Driven Rank
Optimization that lifts the signals Wayfair rewards with placement.
Competitive Positioning
Pricing, reviews, and content tuned to win the category.
what we do
Relevance & Data
The foundation of Wayfair rank.
- Complete attribute and spec data
- Keyword-aligned titles and copy
- Category and style accuracy
- Filterable-feature completeness
Conversion & Reviews
Signals that lift placement.
- Listing-conversion optimization
- Review-generation strategy
- Imagery and content upgrades
- Pricing competitiveness
Ongoing Optimization
Rank that holds.
- Placement and visibility tracking
- Competitor and category analysis
- Promotion and markdown strategy
- Continuous listing refinement
100%
Home improvement & home products focus
35+
Product categories we optimize for
2
Search frontiers covered: Google + AI engines
Commercial-first
We target terms that convert, not vanity volume
Who We Serve
Manufacturers
Own your branded search results before a reseller or marketplace listing outranks you for your own product names.
Distributors
Turn a sprawling, under-optimized catalog into a ranking machine - we prioritize the SKUs and categories worth the effort first.
Wholesalers
Capture B2B buyers searching "wholesale" and "bulk" terms with content built for repeat, high-volume purchasers.
Store Fixture & Display Brands
Reach retailers and merchandisers through the specialized, lower-competition search terms they actually use.
Ready to Grow Your Social Presence?
- Current social media performance and profile optimization
- Content quality, branding, and posting consistency
- Audience engagement and growth opportunities
- Competitor content and positioning
Request a Free Social Media Audit!
What We Track & Optimize
Are you even indexed?
We track which pages Google can actually find and rank, and clear what's blocking the rest.
Are you ranking for money terms?
We monitor positions on commercial, buyer-intent keywords - not vanity volume.
Is your traffic converting?
Rankings mean nothing if pages don't turn visitors into inquiries. We track and lift conversion.
Are you in the AI answers?
We monitor whether ChatGPT, Gemini, and AI Overviews cite your brand for category searches.
Is your site fast enough?
Core Web Vitals and load speed, because slow pages lose rank and buyers.
Are competitors gaining?
We benchmark your share of search against the brands fighting you for the same buyers.
Our eCommerce SEO & GEO Workflow:
Transparent, Systematic & Results-Driven
01
SEO & GEO
We crawl your site, analyze your rankings, and benchmark competitors to find exactly where revenue is leaking and which fixes pay off fastest.
02
Prioritized Strategy
A sharp roadmap built around your margins and goals - which pages to fix first, which keywords to target, which content to build. No 40-page deck.
03
Execution
Our specialists do the work - technical fixes, on-page optimization, content, and GEO structuring - with clear reporting tied to rankings and traffic.
04
Optimize & Scale
We double down on the pages and terms gaining ground, expand into new keyword clusters, and compound your organic visibility month over month.
Evolve Data: Your Trusted eCommerce SEO & GEO Company
With over 25 years of experience, SAMM Data has helped countless eCommerce brands scale profitably and achieve their advertising goals. Whether you’re looking to build a long-term growth strategy or run high-impact seasonal PPC promotions, our experts bring together data-driven insights, advanced automation, and human-led optimization to deliver consistent results.
Built for One Industry
We only work with home improvement and home products brands. We know your buyers and keywords on day one.
SEO + GEO Together
We optimize for both traditional search and AI engines - most agencies still ignore the second.
Commercial-First Strategy
We chase revenue terms, not traffic vanity. Every keyword maps to a buyer ready to order.
Technical Depth
We fix the indexation, speed, and schema issues generalist agencies miss entirely.
Senior-Led Strategy
Strategy from category experts, not handed to a junior running a checklist.
Transparent Reporting
Rankings, traffic, and conversions in plain English, tied to revenue.
Let's have Your Questions Answered
01How does Wayfair rank products?
Through relevance (data completeness, keywords), conversion, reviews, pricing, and popularity. We optimize the full set, not just one factor.
02Why do my products sort to the back?
Usually incomplete data, low conversion, or weak reviews. We address each so your products sort toward the front where buyers shop.
03How important are reviews on Wayfair?
Significant. Reviews influence both conversion and placement. We build a strategy to grow them legitimately.
04Can you optimize my whole catalog?
Can you optimize my whole catalog?
Get Your Products to the Front of Wayfair Browse.
Let’s audit your Wayfair listings against the ranking signals and map the fixes that lift placement.
