Turn Facebook Scrolling Into a Pipeline of Real Inquiries.
Boosted Posts Get Likes. They Don't Get You Leads.
Most home improvement businesses ‘do Facebook’ by boosting the occasional post and hoping. That buys reach and a few likes – almost never qualified leads. Meanwhile the platform’s actual lead-generation machinery sits unused.
Facebook Lead Ads are built to capture contact details directly in-feed, with forms that pre-fill from the user’s profile. Paired with precise targeting and a real offer – a free quote, a design consult, a catalog – they generate inquiries at a fraction of search costs. We build the targeting, creative, forms, and follow-up.
- You boost posts and get engagement but zero qualified leads.
- Leads, when they come, sit unactioned and go cold.
- There's no system to capture contact details from interested users.
- Competitors with worse products outrank you because they optimized.
- Targeting is broad, so spend reaches the wrong people.
What You Gain with Facebook Lead Ads
Leads From the Feed
Native forms capture contact details in one tap - no site or landing page required.
Precise Targeting
Reach the exact homeowners or contractors most likely to need your service.
Low Cost Per Lead
Social lead ads routinely beat search on cost per inquiry for the right offer.
What We Do for Facebook Lead Ads
Audience & Offer
Right person, irresistible reason.
- Detailed and custom-audience targeting
- Compelling lead-magnet offers
- Geo and demographic precision
- Budget structure for efficient testing
Creative & Forms
Stop the scroll, capture the lead.
- Scroll-stopping image and video creative
- Pre-filled instant lead forms
- Qualifying questions to filter quality
- Multiple variations tested continuously
Routing & Optimization
From submit to sales call.
- Real-time CRM and email integration
- Lead-quality monitoring and filtering
- Cost-per-lead optimization
- Clear reporting on leads and spend
Lead Quality Optimization
Turn more form fills into real opportunities.
- Lead quality analysis
- Form response insights
- Audience refinement
- Conversion trend monitoring
100%
Home improvement & home products focus
35+
Product categories we optimize for
2
Search frontiers covered: Google + AI engines
Commercial-first
We target terms that convert, not vanity volume
Who We Serve
Manufacturers
Own your branded search results before a reseller or marketplace listing outranks you for your own product names.
Distributors
Turn a sprawling, under-optimized catalog into a ranking machine - we prioritize the SKUs and categories worth the effort first.
Wholesalers
Capture B2B buyers searching "wholesale" and "bulk" terms with content built for repeat, high-volume purchasers.
Store Fixture & Display Brands
Reach retailers and merchandisers through the specialized, lower-competition search terms they actually use.
Ready to Generate More Qualified Leads on Facebook?
Poor targeting, weak creative, and high-friction forms can limit campaign performance and lead quality. Our free Facebook Lead Ads audit identifies opportunities to improve targeting, conversion efficiency, and pipeline growth.
- Audience targeting and segmentation
- Ad creative and messaging performance
- Instant form structure and friction
- Cost per lead and lead quality
A personalized Facebook Lead Ads action plan highlighting opportunities to sharpen targeting, improve form performance, strengthen lead quality, and generate more efficient growth.
Request a Free Facebook Lead Ads Audit!
What We Track & Optimize
Are you even indexed?
We track which pages Google can actually find and rank, and clear what's blocking the rest.
Are you ranking for money terms?
We monitor positions on commercial, buyer-intent keywords - not vanity volume.
Is your traffic converting?
Rankings mean nothing if pages don't turn visitors into inquiries. We track and lift conversion.
Are you in the AI answers?
We monitor whether ChatGPT, Gemini, and AI Overviews cite your brand for category searches.
Is your site fast enough?
Core Web Vitals and load speed, because slow pages lose rank and buyers.
Are competitors gaining?
We benchmark your share of search against the brands fighting you for the same buyers.
Our eCommerce SEO & GEO Workflow:
Transparent, Systematic & Results-Driven
01
SEO & GEO
We crawl your site, analyze your rankings, and benchmark competitors to find exactly where revenue is leaking and which fixes pay off fastest.
02
Prioritized Strategy
A sharp roadmap built around your margins and goals - which pages to fix first, which keywords to target, which content to build. No 40-page deck.
03
Execution
Our specialists do the work - technical fixes, on-page optimization, content, and GEO structuring - with clear reporting tied to rankings and traffic.
04
Optimize & Scale
We double down on the pages and terms gaining ground, expand into new keyword clusters, and compound your organic visibility month over month.
Evolve Data: Your Trusted eCommerce SEO & GEO Company
With over 25 years of experience, SAMM Data has helped countless eCommerce brands scale profitably and achieve their advertising goals. Whether you’re looking to build a long-term growth strategy or run high-impact seasonal PPC promotions, our experts bring together data-driven insights, advanced automation, and human-led optimization to deliver consistent results.
Built for One Industry
We only work with home improvement and home products brands. We know your buyers and keywords on day one.
SEO + GEO Together
We optimize for both traditional search and AI engines - most agencies still ignore the second.
Commercial-First Strategy
We chase revenue terms, not traffic vanity. Every keyword maps to a buyer ready to order.
Technical Depth
We fix the indexation, speed, and schema issues generalist agencies miss entirely.
Senior-Led Strategy
Strategy from category experts, not handed to a junior running a checklist.
Transparent Reporting
Rankings, traffic, and conversions in plain English, tied to revenue.
Let's have Your Questions Answered
01Do Facebook leads actually convert?
Yes, when targeting and follow-up are right. Speed matters most – leads contacted within minutes convert far better, so we set up instant routing.
02Do I need a website for this?
No. Lead ads capture details inside Facebook, so you can generate inquiries even without a finished site.
03How do you keep leads from being junk?
Qualifying questions, precise targeting, and ongoing filtering. We optimize for cost per qualified lead, not raw volume.
04How quickly do leads reach me?
Instantly. We integrate with your CRM or inbox so your team can follow up while interest is still high.
Your Buyers Are on Facebook Right Now. Capture Them.
We’ll build targeted Facebook Lead Ads with offers, forms, and follow-up that turn scrolling into qualified inquiries. Get a free lead-gen plan for your market.
