Reach Buyers Before They Search - With Visuals That Stop the Scroll.
Not every buyer is searching yet. Discovery and Demand Gen ads put rich, visual offers in front of in-market homeowners and contractors across YouTube, Gmail, and the Google feed – generating demand and leads earlier in the journey. We make them convert, not just impress.
Search Only Reaches Buyers Who Already Know They Need You.
Search ads are perfect for people actively looking – but that’s a small slice of your market at any moment. The bigger opportunity is the homeowner thinking about a remodel, or the contractor open to a better supplier, who hasn’t searched yet.
Discovery and Demand Gen ads reach those people with visual, native ads across Google’s biggest feeds. The trick is pairing the right in-market audiences with creative and offers strong enough to generate a lead, not just a glance. That’s what we build.
- You only capture demand that already exists - never create new demand.
- You can't reach buyers researching but not yet searching.
- Your funnel is empty above the 'ready to buy' stage.
- Lead flow stalls whenever search volume dips.
- Visual ad opportunities on YouTube and Gmail go unused.
What You Gain with Discovery Ads
Reach in-market buyers before they search, build demand across Google’s visual feeds, and create a stronger pipeline of qualified leads.
Demand You Create
Reach in-market buyers before competitors who only wait for searches.
Visual That Converts
Rich image and video ads that earn attention and drive lead actions.
Massive Reach
Tap YouTube, Gmail, and the Discover feed - billions of daily impressions.
What We Do for Discovery Lead Campaigns
We create visual, audience-driven campaigns that reach potential buyers earlier, build demand, and turn attention into qualified leads.
Audience & Targeting
Right people, right intent stage.
- In-market and custom-intent audiences
- Lookalike and customer-match segments
- Life-event and affinity targeting
- Geo and demographic refinement
Creative That Pulls
Built to stop the scroll.
- Scroll-stopping image and carousel ads
- Short-form video assets
- Offer and hook testing
- Brand-consistent visual design
Lead Conversion
From attention to inquiry.
- Lead form and landing-page alignment
- Conversion tracking and attribution
- Audience and creative optimization
- Performance reporting on cost per lead
Campaign Optimization
Scale what drives real leads.
- Asset performance analysis
- Audience signal refinement
- Budget and bid optimization
- Cost-per-lead improvement
100%
Home improvement & home products focus
35+
Product categories we optimize for
2
Search frontiers covered: Google + AI engines
Commercial-first
We target terms that convert, not vanity volume
Who We Serve
Manufacturers
Own your branded search results before a reseller or marketplace listing outranks you for your own product names.
Distributors
Turn a sprawling, under-optimized catalog into a ranking machine - we prioritize the SKUs and categories worth the effort first.
Wholesalers
Capture B2B buyers searching "wholesale" and "bulk" terms with content built for repeat, high-volume purchasers.
Store Fixture & Display Brands
Reach retailers and merchandisers through the specialized, lower-competition search terms they actually use.
Ready to Generate More Leads with Discovery Ads?
Discovery and Demand Gen campaigns help your business reach potential buyers across YouTube, Gmail, and Google’s visual feeds before they actively search. Our free audit identifies opportunities to improve audience targeting, creative performance, and lead generation.
- Audience targeting and intent signals
- Image, video, and creative performance
- Lead forms and landing page alignment
- Cost per lead and campaign efficiency
A personalized Discovery Ads action plan highlighting opportunities to sharpen targeting, improve creative performance, generate higher-quality leads, and scale campaigns more efficiently.
Request a Free Discovery Ads Audit!
What We Track & Optimize
Are you even indexed?
We track which pages Google can actually find and rank, and clear what's blocking the rest.
Are you ranking for money terms?
We monitor positions on commercial, buyer-intent keywords - not vanity volume.
Is your traffic converting?
Rankings mean nothing if pages don't turn visitors into inquiries. We track and lift conversion.
Are you in the AI answers?
We monitor whether ChatGPT, Gemini, and AI Overviews cite your brand for category searches.
Is your site fast enough?
Core Web Vitals and load speed, because slow pages lose rank and buyers.
Are competitors gaining?
We benchmark your share of search against the brands fighting you for the same buyers.
Our eCommerce SEO & GEO Workflow:
Transparent, Systematic & Results-Driven
01
SEO & GEO
We crawl your site, analyze your rankings, and benchmark competitors to find exactly where revenue is leaking and which fixes pay off fastest.
02
Prioritized Strategy
A sharp roadmap built around your margins and goals - which pages to fix first, which keywords to target, which content to build. No 40-page deck.
03
Execution
Our specialists do the work - technical fixes, on-page optimization, content, and GEO structuring - with clear reporting tied to rankings and traffic.
04
Optimize & Scale
We double down on the pages and terms gaining ground, expand into new keyword clusters, and compound your organic visibility month over month.
Evolve Data: Your Trusted eCommerce SEO & GEO Company
With over 25 years of experience, SAMM Data has helped countless eCommerce brands scale profitably and achieve their advertising goals. Whether you’re looking to build a long-term growth strategy or run high-impact seasonal PPC promotions, our experts bring together data-driven insights, advanced automation, and human-led optimization to deliver consistent results.
Built for One Industry
We only work with home improvement and home products brands. We know your buyers and keywords on day one.
SEO + GEO Together
We optimize for both traditional search and AI engines - most agencies still ignore the second.
Commercial-First Strategy
We chase revenue terms, not traffic vanity. Every keyword maps to a buyer ready to order.
Technical Depth
We fix the indexation, speed, and schema issues generalist agencies miss entirely.
Senior-Led Strategy
Strategy from category experts, not handed to a junior running a checklist.
Transparent Reporting
Rankings, traffic, and conversions in plain English, tied to revenue.
Let's have Your Questions Answered
01How are Discovery ads different from Display ads?
They run on Google’s premium feeds – YouTube, Gmail, Discover – with richer native formats and stronger intent audiences than the standard display network.
02Will these leads be lower quality than Search?
They’re earlier-stage, so nurturing matters. With the right audiences and offers, they fill your funnel cost-effectively and convert over time.
03Do I need video to run these?
Image-based campaigns work well, but short video lifts performance. We can produce simple, effective video assets if you don’t have them.
04How do you measure success here?
Cost per lead and downstream conversion – not just impressions. We track leads through to qualified inquiries wherever possible.
Reach the Buyers Your Competitors Are Waiting On.
We’ll launch visual Discovery and Demand Gen campaigns that create demand and feed your funnel with new leads. Get a free creative-and-audience plan.
